Books are dead, the future of publishing
| March 18th, 2010Form over content, content over form. We live in a society where it seems like it is all about form over content. How can this be? Is true? Is the D-generation really only interested in form or is it the marketeers with their lack of vision or ideas which are based on the “old” way of advertising.
Below is a clip made for the British group of Penguin publishing which first advocates why books are dead and then reverses to see why this is not the case. Very inspiring indeed also in the broader context of product design. Also a example of briljant (copy) writing! The clip was created by Zoe Uffindell and he was inspired by the clip “The Lost Generation”. (see the second clip below)
(via nrcnext dutch newspaper)